I. Background 2
2. Letter in the CEO a couple of
III. Goals and aims 4
IV. Managerial system and organizational structure 6th V. Finances 7
NI. External encircling 8
VII. BCG matrix 9
VIII. SWOT analysis 10
IX. Porter's five forces research 10
X. Plans for future 14
XI. Results 15
My spouse and i. History1
The origins of Cinema Metropolis date back to 1929 when the Greidinger family exposed the first cinema in Haifa, Israel. The subsequent years were noticeable by the progress the company's business in the Israeli market, which includes such landmark events since the release of the initially multiplex in Israel in the early 1980s. Today Theatre City can be opening in Israel cutting edge megaplexes, that will replace the first generation of mulitplex theatres. Inside the second 50 % of 1990s, Movie theater City started to expand internationally. The company's principal focus was Central and Eastern The european countries. In 97, the company released its 1st multiplex in Budapest, Hungary, and in 1999, it moved into the Czech and Polish markets. In 1999 Cinema Town signed an organized agreement with IMAXпїЅ and since that time the organization has beenпїЅthe exclusive owner of IMAXпїЅ theatres in Poland, the Czech Republic, Bulgaria, Romania and Hungary. In 2000 the Company opened up its initially multiplex in Poland - Sadyba Finest mall in Warsaw. пїЅIn 2002 Theatre City obtained a leading position in Belgium by obtaining four multiplexes from one of its key competitors at the moment. Also in 2002 you can actually New Age Multimedia subsidiary was established to run the growing movie theater advertising activity in the Movie theater City multiplexes. In the year 2003 the company proven its film distribution company - Community forum Film Biskupiec, poland, to represent Walt Disney and also other leading ALL OF US and Shine studios in Poland. пїЅIn 2005 the film division company -- Forum Film Hungary, began in Hungary. пїЅIn 06\, the company openedпїЅNew Age Press Hungary. In 2004 the Company launched its activityпїЅin Bulgaria, which ended in 2006 with all the opening of its initial multiplex and IMAXпїЅ cinema in Sofia. In 2006 Theatre City fixed its 1st lease deals for the multiplexes in Romania. The first Theatre City multiplex in Romania opened in November 2007.
II. Letter from the CEO2
The year 08 proved to be one more record yr for expansion and profitability for the Cinema City Group. A variety of strong organic and natural expansion simply by our company and a year of well received international and domestic video product helped us to obtain record profits of EUR 189. one particular million, a record EBITDA of EUR 41. 0 million and a record net profit of EUR 17. several million. In the past year, we extended our ambitious theatre expansion program. All of us invested over EUR 36 million during 2008, a boost of 74% from 3 years ago. We exposed a total of 94 fresh screens and closed a total of 39 obsolete monitors. In Dec 2007, all of us entered Romania, our sixth territory of operation together with the opening of our first two theatres in this country and then the beginning of one more 2 cinemas: one during 2008 and one in early on January 2009. With a populace of almost 22 million, new entry in to the European Union and a expanding economy with virtually no modern day multiplex cinemas, we believe Romania will become the most effective territory of development in the near future. With record sales of 22. 2 million tickets in 2008, the theatre businesses performed highly. In particular, each of our Polish procedures continued to execute well in 08, supported not only by a fare of popular international videos, but as well by a solid local availability of movies. All of us also had a strong 12 months in our Judio operations, that have been enhanced by highly effective opening of the second megaplex theatre - the twenty three screen " Planet" movie theater - in Haifa, plus the growing success of our first " Planet"...
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